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// case study — Brand + Web
McMillan Tiling Projects · 2024
Brand Identity & Portfolio Website
Services
Industry
Trade Services
Category
Brand + Web
Year
2024
Live Site
Visit siteOverview
McMillan Tiling Projects specializes in high-end residential and commercial tiling work. The brand identity and website needed to reflect the precision, craftsmanship, and attention to detail that defines their work, while showcasing a portfolio of completed projects.
Case Study
Tiling is a precise craft that requires alignment, attention to detail, and technical expertise. The identity system needed to reflect these qualities through design. Rather than generic construction branding, we developed an identity that subtly communicates the discipline and quality that defines the work.
The visual identity system uses clean geometry, balanced typography, and minimal visual elements. The mark itself is derived from the geometric precision of tiling patterns, creating a direct connection between the brand identity and the actual work performed. All supporting materials maintain consistent grid structures and balanced proportions.
Rather than relying on lengthy descriptions or promotional messaging, the website prioritizes high-quality project photography and clear project information. Large imagery of completed work is the primary communication tool, allowing the craftsmanship to speak for itself.
The website layout uses consistent grid systems and balanced spacing throughout. This subtle design approach reinforces the precision required in tiling work. Clean typography, organized categories, and structured layouts create visual rhythm that mirrors the discipline of the craft.
The portfolio section displays completed projects with detailed photography, project specifications, and material information. Projects are organized by type and complexity, allowing potential clients to find relevant examples of work in their category of interest.
McMillan Tiling Projects now presents as a confident, detail-oriented business with a design system that directly communicates their core values. The website successfully attracts high-end residential and commercial clients seeking premium tiling services.